Michael Best attorney Elizabeth Rogers was quoted in the recent Security Boulevard article "Connected Cars Drive Privacy Concerns | Avast"
Irresistible forces are in motion that will soon transform cars and trucks into eco-friendly transportation pods controlled by software. These smart vehicles will be integrated into a wider software-driven infrastructure of smart buildings, smart transportation systems, and cloud-delivered consumer services.
The stickier matter is how to address a slew of murky privacy concerns. State and federal regulators have begun shaping regulations to address both safety and privacy concerns, and industry standards are being hashed out as well. However, it’s anyone’s guess at this point what blend of rules and best practices will ultimately emerge.
As with any form of transportation, it will come down to state and federal regulators pushing back against commercial interest have begun shaping regulations to address both safety and privacy concerns, and industry standards are being hashed out as well. Consumer advocates and privacy rights groups already have begun pushing back against the insurance industry’s efforts to leverage data collected by connected vehicles in ways that might be unfair to individual citizens.
Elizabeth Rogers, a privacy and data security partner at Michael Best & Friedrich, believes that consumers should be prepared to make their voices heard. “Consumers need to remain vigilant and exercise their rights to limit collection and use of any data that is collected . . .Varying levels of consent should be incorporated into the design of these systems, with express consent being required before sharing a consumer’s unique and individualized driver data.”
To read the full article, click here.