Jolly Northrop Photo

Jolly Northrop

Senior Counsel
8300 Arista Place
Suite 300
Broomfield, CO 80021


Launching a brand, product, or design without the right intellectual property protection is a bit like skydiving without a parachute. Jolly is your parachute. She lends her expertise to clients on issues relating to trademark and copyright clearance, prosecution, enforcement, licensing, portfolio management, infringement defense, and dispute resolution. Jolly also represents clients in business matters such as strategic business planning, intellectual property due diligence, assignments, and other IP aspects of mergers and acquisitions. Jolly has significant experience offering brand protection counsel for entrepreneurs, start-ups, and growth-stage businesses across a broad range of industries, including technology, food and beverage, apparel and accessories, education, arts, and entertainment.

Jolly previously spent 15 years as in-house counsel with L’Oréal, where she helped manage one of the largest trademark portfolios in the country. She is known for her pragmatism, reliability, and diehard passion for protecting brands.

Did you know...

Jolly loves art and design, and she’s been known to wake up in the middle of the night to repaint a wall – don’t worry, her coonhound Luna Ann (usually) doesn’t mind. She is also a bona fide foodie and craft cocktail creator.


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