Nicholas Herdrich Photo

Nicholas Herdrich

One South Pinckney Street, Suite 700
Madison, WI 53703


Nic is a former venture-backed entrepreneur, with a deep understanding of both the business and legal aspects of forming, growing, and exiting a business. Nic co-founded two high-growth start-ups, raising an aggregate of $30 million in financing and successfully exiting one of the companies. He advises first-time and serial entrepreneurs running companies in all stages of their lifecycles. Nic also serves as investor counsel for both angel investors and several venture funds.

Nic believes start-ups are a tool that can be used to effectuate social change. He spearheaded an effort to pass benefit corporation legislation in Wisconsin and represented the first benefit corporation in the state.

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Outside of the start-up life, Nic enjoys spending time with his wife, two children, and black lab. He is also an avid tennis player.


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